Social media is the future. It’s what every business needs to capitalize on the power of the Internet to grow their brand and achieve their business objectives.
But, what is it exactly that makes Twitter the best social media platform for business? Let’s have a look at the top reasons why Twitter is the best social media platform for business and see what you can do to start using it to your advantage.
Allows Your Brand Identity To Shine
One of the best things about Twitter is that it allows you to brand your business and that includes your products and services! This can be done by creating a custom handle for your company.
You can even create a profile for your company that includes facts, statistics, and other useful information about your business. To use this branding feature, all you need to do is go to Settings select “Account Settings” and then “General”. Then under the “Brand” heading click “Create a new brand”.
From there you can choose between many different options. These include the name for your account, handle for your account, and facts about your products or services.
All of these can be really useful to your customers when they’re trying to find you on the Internet. Not only do these facts help your name stick out, but they can also help your brand to stand out among other businesses in the same industry.
Helps Boost Your Website Traffic
A lot of people are not aware that you can boost your website’s traffic by using Twitter. One of the great advantages of Twitter is that it is one of the few social media platforms where you do not have to spend a fortune to build a following.
If you’re not a big name in the industry, you can still start building a following by tweeting about topics related to your business and your products/services.
As your followers increase, the likelihood is that more traffic will flow your way. Moreover, you can also grow your business through brand partnerships and joint Twitter Ads.
You can increase your website traffic by leveraging the power of diversification. By periodically tweeting about unrelated topics, you can keep your following engaged and your content fresh.
You Can Build A Strong Community
One of the best things about Twitter is that it’s easy to join and create a strong community with fellow business owners. When you join Twitter, you’re automatically entered into a conversation with your peers.
This conversation can range from just you and your peers to more involved conversations with other members of your niche. You can also create followed lists.
Which are groups of people that you want to keep tabs on and “favorited” items that you can later “mention” to engage with the people you follow.
To start a conversation with other members of your niche, search for the people you’d like to talk to in your specific field on Twitter. You can also “follow” other brands and see if they’re interested in starting a conversation with you.
Asking other members of your community to “follow” you will also help you to start a conversation with other members of your industry.
It’s An Excellent Platform For Influencing And Retention
One of the great things about Twitter is that it is an excellent platform for influencing and retaining your followers. By posting content that your followers find engaging, useful, and valuable to them, you can build a following that is passionate about what they’re interested in.
Once they discover your blog, they may decide to become your regular readers and even refer their friends to your site. This is how you build an audience and authority on social media.
With so many people using social media, it can be hard to know whom to follow and whom to ignore. Using the following criteria, you can determine which followers are worth following and whom you should block or ignore.
Insightful Analytics
Twitter provides you with insightful analytics. You can view the number of impressions and clicks that have been generated by your posts and see at a glance how your brand is being perceived.
Click on the “Impressions” section of your dashboard to see a breakdown of how often your posts have been clicked by members of your target audience.
Click on the “Clicks” section to see a breakdown of how often your posts have been “favored” or “retweeted” by other members of your target audience. You can also view the following metrics for any given post:
- The Retweet Score
- The Favourite Score
- The Most Retweeted accolade
Monitor Competitors
Another great benefit of using Twitter for business is that you can monitor your competitor’s social media presence. This will enable you to identify any potential threats to your brand and take steps to mitigate the damage.
Using competitor social media monitoring tools, you can track competitor activity and gauge how your brand is faring against your competitors on social media. If you notice any issues, you can take concerted efforts to improve your brand’s standing.
Affordable And Efficient Ads
Twitter gives you a lot of flexibility when it comes to selecting and running ads on the platform. Unlike other digital channels that have strict rules on what you can and can’t run, you can select which kinds of ads you want to run on Twitter.
This means that you can tailor your ad strategy to work best on Twitter. Different types of ads can be more effective on different platforms, and in different countries, allowing you to reach the audience you want without having to spend a lot of money on ads that aren’t working.
Final Thoughts
While there are a lot of reasons why we love Twitter, the most important one is that it is the most popular social media platform among brands and businesses.
With more than 350 million registered users across the globe, it is fair to say that Twitter is top of mind when it comes to email engagement, brand awareness, and social media engagement.
To get the most out of Twitter for business, you’ll need to get on board the social media train and start using the platform for your business. By following these tips and using the resources provided, you’ll be well on your way to using Twitter for business.
