When it comes to eCommerce, images are considered one of the most powerful marketing tools available. Images drive trust, particularly when used in conjunction with videos.
In fact, an eCommerce site that uses images properly can have as much as 30% more sales than a site that does not. Good product images are essential for any business looking to grow its eCommerce business.
Pictures Paint A Thousand Words
Every picture tells a story. Whether it’s the picture of your products that were featured on the cover of an eCommerce publication, or the product images on your site, the visual content on your site is an essential part of your eCommerce business.
Good visual content can have a major impact on your sales and customer relationship management. Product images are a critical part of any eCommerce business.
In fact, good product images are one of the most powerful marketing tools available. Product images can help tell a story, and they can do so in a way that is visually appealing to both customers and product owners. Images can also help you better understand your customers and your product.
They Give Your Shoppers First Impression
Product images can also be used to give a great first impression to your customer. It’s important to get the images you choose just right.
Bad product images can turn customers off, while good product images can give your customers a warm and fuzzy feeling when they first see your products.
The first impression you make on a customer is critical to building trust and growing your business. This is why it’s important to create great product images and provide them with great experiences.
When a potential customer first visits your site, the image you use should give them a good impression of the product. This can help build trust, especially if the image is in the form of a customer service representative (CSR) who helps the customer figure out their order.
When deciding what image to use for your eCommerce site, consider the three Ps of eCommerce product, place, and people. The image that you choose for these elements will give your customers a better first impression.
For example, if your site’s main product is a kitchen appliance, an image of the appliance in action could give your customers a better first impression than a still image of the same item.
Customers Want To See Product Images
Shoppers notice the pictures on your site. When someone lands on your site and looks around, they see a lot of product images. If the majority of your images are bad, then your customer base will leave as soon as they see your products. This can be a turnoff for potential customers.
on the other hand, if your images are great and your site is filled with quality images, then your customer base will notice and come back often, creating positive reviews and earning positive word-of-mouth publicity for your business.
They Help Customers Better Understand Your Products
Product images are a great way to help customers better understand your goods. By putting your products in pictures, you are keeping them more objective, which means they are easier to understand.
Product images can also help you get better ratings and reviews from customers. Product images can also be used to explain your products to customers.
While many eCommerce companies just sell products, you can help your customers better understand the different types of products they might find in your store. This includes product comparisons and comparisons to similar products.
Quality Product Images Generate More Sales
Product images do more than just look good. They can actually generate sales. When someone sees a product image on your site, they are more likely to click on the image and go to the product page.
This simply means that when someone sees your products, they are more likely to purchase them. When you have high-quality product images, it’s natural for customers to click on the image and go to the product page.
On the other hand, Poor product images can actually hurt your sales. If someone sees a poor image and then reads about a poor experience with the product, they may just walk away from your store. Better images can pull in more customers, with more favorable reviews, and more sales.
Bad Product Images Affect Your Conversions
Product images can also hinder your business’s conversion rate, even when you use them properly. When a customer first sees an image on your site, they might see a sample of your product or even a price.
From there, they might be tempted to buy the product, but they may need more convincing. Even when a customer is ready to buy the product, a bad image can lead to them leaving your site.
If someone comes across your site and then experiments with your products, they may well get frustrated by poor-quality images.
If someone who is trying to make a purchase gets a bad picture as a result, they may simply give up and leave. This can be a turn-off for potential customers, who may well walk away from your business due to bad product images.
They Boost SEO
Ecommerce site optimization is a top priority for most businesses. And when it comes to boosting your website’s SEO, images are the ultimate truth bullet.
They are loaded with rich, keyword-rich content that is easy to rank for. There are a number of SEO techniques you can use to boost your website’s SEO, but images are always a great place to start.
For example, keywords related to your products, especially those with high search volume, can be used to boost your image search result page (SERPs).
You can also include alt text that backs up the image, as well as additional keywords and phrases to help make the image even more click-friendly.
Final Thoughts
The importance of good product images cannot be stressed enough. They can drive visitors to your site, increase sales, and improve your site’s overall rank in search results.
However, even though they are a highly effective marketing tool, you must use them correctly to achieve their full potential. To get the most from your product images, it is important to understand their purpose.
Product images are meant to be displayed on retailer’s websites and sold through catalogs. In order to maximize the power of your product images, you must do your research and find the right ones for your business. Keep in mind that good product images only function if they are displayed properly.
Poorly displayed images can cause frustration for customers, which can lead to them not purchasing from your eCommerce store. eCommerce store owners should maintain videos on their websites, as well.
Good video content can go a long way in driving traffic to your eCommerce store. The quality of your video can also determine the success of your business. Make sure it is interesting, informative, and solves a problem or question that customers may have.
